Have you ever wondered why we are eating atta formulated for India while living in Europe.
That question is exactly where it all began for us at Reddot Food
The Question That Started It All
When we move to Ireland, a lot changes. The climate is very different, our everyday lifestyle changes, even the way we eat and what is accessible changes significantly.
Yet the atta sitting in our pantry to make our everyday rotis has largely stayed the same.
When Reddot looked at the multigrain atta already available, we found plenty of blends made with different combinations of grains and pulses, mostly developed and milled elsewhere.
That made the team at Reddot ask a simple question: could our everyday atta be made differently for the life we live here?
Instead of simply accepting what was already available, they decided to start from scratch. Reddot worked closely with nutritionists, grain consultants, milling experts to understand what Indians living in Ireland and across Europe need from their everyday atta.
And that is where Atta4Europe(R) began.
Reddot Mill at Navan
100 Trials For One Perfect Blend
That is the kind of patience that goes into building something like Atta4Europe(R).
The Ingredient Breakdown
Here is what actually goes into every pack
- Whole Wheat Flour 80% High in fibre and supports digestive health
- Horse Gram Flour 10% An ancient legume rich in plant protein with a naturally warming quality
- Amaranth Flour 8% A complete protein packed with essential minerals and ideal for vegetarian diets
- Oat Bran Flour 2% Loaded with beta glucan to support heart and gut health
Four ingredients stone milled together for one goal building a multigrain flour made for European living
Ingredient Breakdown of Atta4Europe(R)
The Key to Make Atta4Europe(R) Puffy Roti
Nutrition was never the only goal for the team behind Reddot Food.
The founders were clear about one thing throughout all those trials the roti still has to puff. Because what is the point of a healthy atta if it does not behave like atta at the stove.
A Detail that No Atta Brands Provide in the Market
Here is something you would never noticed on an atta packet before
Along with the expiry date every pack tells you the exact milling date. Not something most of us think to look for but once you know it is there you cannot unsee it on every other bag in your kitchen
We freshly mill and pack on the same day.
The Main Principle behind Atta4Europe(R)- As a Multigrain Atta
This is not a trend driven blend thrown together for a label
Atta4Europe(R) is stone ground here in Ireland built from whole grains and ancient pulses and made specifically for people living this life in this climate cooking in these kitchens.
A single pack of atta not only understands the Ireland- Indian diet but also gives all the nutrients than a machine milled can ever give.
